Global Innovation Sessions
Taking your Product Global, an International Marketing Panel Discussion
Presented by: Victoria Seitz, PhD, CSUSB and Keith Alexis, CEO, ICCN
Dr. Seitz is a professor and Chair of the Marketing Department at California State University, San Bernardino. She is the author of five books: Power Dressing, Your Executive Image, and I Don’t Wear A Suit as well as two books on advertising and public relations published in Romania with Mariana Nicolae (2006), “Crearea Imaginii (Image Making)(2008) and Cheia Succesului Imaginea Profesionala (Your Key to a Successful Professional Image).
She received her Master’s and PhD from Oklahoma State University. Prior to teaching she was a fashion coordinator for Burdines Department Stores in Florida and in retail management for Saks Fifth Avenue in Phoenix, Arizona. Dr. Seitz has been a guest on numerous radio and TV talk shows both in the US and Canada and has been quoted in newspapers across the country including the Los Angeles Times, Investor’s Business Daily, Business Week, and the Kansas City Star. She has written hundreds of articles for academic, trade and popular magazines and has made presentations at national and international association conferences.
Dr. Seitz received a Fulbright Senior Fellowship award in 2002 and two Fulbright Specialist Awards in 2006 and 2008 in Romania conducting research and teaching on International advertising and marketing. Additionally, Dr. Seitz has consulted with companies on issues dealing with image marketing and advertising. Some of her clients have included the US Armed Forces, Accountant Overload, General Dynamics, Texas Instrument, Abbot Laboratories, Yellow Freight Systems, and The YMCA
Keith Alexis, CEO/Founder of the ICC Networking (ICCN)
Keith Alexis is the CEO/Founder of the ICC Networking (ICCN), a wireless mobility network infrastructure vendor established to develop better ways to create connections between individuals by addressing their Transport, Application Delivery and Content Delivery system requirements. ICC currently holds partnerships with various companies including AT&T and General Dynamics and focuses on a variety of segments including Hospitality, Smart City, and Service Provider among others. Mr. Alexis has also worked for many years for various vendors in various roles including Senior VP of Sales at LG-Ericsson USA and General Manager at Accton/SMC Networks, Inc. Trinidad-born, Mr. Alexis has since expanded his operations to include work in the region.
Will Land, CEO, Marketplace Valet
Will Land is an accomplished 6X entrepreneur with over 14 years of experience in 3rd Party Marketplace Management, eCommerce & Logistic Management, B2C & B2B sales, and Brand Ownership. He has an insightful comprehensive knowledge and expertise in Marketplace sales strategies and marketing, brand protection, and start to finish business development . Will has a very strong understanding of evolving eCommerce Marketplaces both in the U.S. and internationally.
Currently, Will serves as CEO of Marketplace Valet. Will, along with Co-Founders Laura Land and Justin Boggs’ company specializes in helping brands bring their products to online marketplaces while providing a full service in-house fulfillment and logistics solution. Will has been involved in the leadership of the company from the ground up and along the way has gained an enormous amount of experience with eCommerce Marketplaces such as, Amazon, eBay, Newegg, Walmart, OpenSky, Sears, and Jet.com as well as the marketing strategies required to be successful on each platform. Will is well versed in multi-channel fulfillment strategies and marketplace development.
Will’s companies have been listed to the Inc. 5000 List of Fastest Growing Private Companies in America in 2011, 2012, and 2015. His companies have produced over $60 Million in revenue. In 2011, Will along with his wife Laura were awarded the Spirit of the Entrepreneur Award by Inland Empire Center for Entrepreneurship.
Maria Elena Rivero, West & Central Africa Desk Officer
U.S. Department of Commerce |International Trade Administration
Maria has more than 16 years’ experience working as a Senior International Trade Specialist within the International Trade Administration (ITA) of the U.S. Department of Commerce. Ms. Rivero presently works in the Office of Africa within the Global Markets division of ITA where she serves as a country desk officer for seven West and Central African countries and is the Power Africa initiative point of contact for Commerce. In her position, she supports American companies pursuing trade and investment opportunities in Africa by assisting in the identification and resolution of trade barriers and trade policy issues and by providing commercial assistance. This assistance includes the formulation of action plans and timelines to resolve trade issues and foreign procurement contract difficulties via USG advocacy on behalf of American companies. In 2015, Ms. Rivero also completed a one year detail to the U.S. Trade Representative (USTR) at the Interagency Trade Enforcement Center (ITEC) where she worked on several projects for the African Affairs Office.
Ms. Rivero participates in the Ghana Trade Investment Framework Agreement (TIFA) annual meetings and the West African Economic & Monetary Union (WAEMU) TIFA meetings held to respectively discuss trade issues and opportunities between Ghana, the WAEMU countries, and the United States. She also provides input into the annual African Growth Opportunity Act (AGOA) eligibility reviews and the National Trade Estimate trade barrier reports.
Prior to joining the Office of Africa, Ms. Rivero worked for several years as a Regional Manager in the U.S. Department of Commerce’s Advocacy Center. In this position, she provided marketing and advocacy assistance to American companies pursuing foreign government procurement contracts in Africa.
Ms. Rivero holds a Masters degree in Global Trade & Finance from the University of Denver and a Bachelor’s degree in International Studies from West Virginia University. She has a great interest in studying languages has studied French, Russian, Spanish and Arabic. She has lived in France and has visited Africa extensively for work and for pleasure.
Kusum Kavia, President
Combustion Associates, Inc.
Mame Toucouleur Mbaye , Honorary Consul of Senegal
Mame T. MBaye, is a native of Thies City in Senegal and has lived in Los Angeles for 27 years. She is presently The Honorary Consul of the Republic Senegal in Los Angeles. She has always found passion to promote her native country Senegal and made the rest of the world discover the hidden potentials it has among many other West African countries. For many years, she has been working on putting Senegal back on the map of developing countries of the World through conferences, forums, private meetings with investors, cultural promotions, participation to world conferences like the United Nations Summit, global and local Trade commissions and business potentials.
Mame has recently been appointed A Peace Ambassador by GPPI (the Global Prosperity and Peace Initiative) in Utah as a Peace maker in the Us and Senegal. She has also received an award by The Minorities in Business Association for her dynamic agenda in connecting businesses between Senegal and the US, is a member of WIN (Women Information Network) which empower Women around the world and just became a member of an organization called One Africa which promote Business in Africa. She also received an award by Vigor Goodwill Awards for Philanthropy in Canada.
Mame had worked with several organizations like The Pan-African film festival, and African Focus Inc. as a Vice President. For many years, she had worked as well with Los Angeles Superior Court and many courts in Southern California, interpreting and advocating for battered Women and many immigrants. She is also presently the VP of Family Bridge Foundation and is working closely with other members of her community as the Vice President of the Senegalese Association to make a difference in people’s lives here in the US, in Africa and beyond. She thrives to see betterment in her environment and the whole world around her by working on eliminating poverty, building the bridge between Senegal ,The United States and the rest of the world through socio-cultural, economic and educational activities and programs.